Retail

Kenyan consumers have become increasingly informed, price-sensitive, and value-driven. The modern shopper looks beyond price tags — they consider quality, convenience, and brand trust before...

Technology is rapidly changing how Kenyans shop. From mobile money payments through M-Pesa to the rise of online delivery services, digital innovation is transforming every...

Kenya’s retail sector has undergone remarkable transformation over the past two decades, evolving from traditional open-air markets and small kiosks to a modern, diverse landscape...