Sports and Fitness

Grassroots sports programs in Kenya are seeing renewed attention as both the public and private sectors invest in youth development. With a large youth population...

Kenya’s fitness industry has exploded over the past five years, driven by urbanization, lifestyle changes, and social media influence. In cities like Nairobi and Mombasa,...

Kenya’s sports sector is undergoing a major transformation as federations, investors, and the government work to commercialize the industry and reduce overreliance on public funding....